The Mission of Vista® Hospitality Solutions is to deliver measurable value to mid-priced hotel owners by providing an equitable, uncomplicated franchise arrangement where the results are driven through uncompromising service, teamwork and the active participation of our customers.
VISTA® FAIRNESS DOCTRINE
To be the premier lodging franchisor and set the standard for fair and equitable franchising in the hospitality industry
VISTA CORE VALUES
INTEGRITY
Vista® is committed to fostering and promoting honest, ethical, fair and equitable relationships and interactions among our investors, our associates, our customers (franchisees), our guests, and our business partners.
ASSOCIATE SATISFACTION
We will strive to maintain an environment that promotes pride in our enterprise, where all associates are treated with respect and honesty, and are motivated to keep our focus on customer service.
CUSTOMER SATISFACTION
Our success is contingent upon meeting and exceeding the expectations of our customers (franchisees) and guests (our customers’ customers). This is our solemn commitment.
OPEN COMMUNICATION
For the VISTA company to operate efficiently, consistently nurture and foster teamwork, and deliver on our commitments, it is critical that everyone has the most current, accurate and timely information.
ACCOUNTABILITY
Accountability means taking ownership for results and outcomes. We recognize that to achieve our goals it is incumbent on our company to provide the resources necessary.
FAIR RETURN ON INVESTMENT
Sustained and long-term success requires us to deliver exceptional operating results and a fair return for our customers and investors.
INNOVATION & CREATIVITY
The high tech, high touch world demands working hard and working smart with flexibility and creativity to succeed.